Blogging

Let's tackle on one more burning thing – blogging. What is blogging?
Blogging is the act of creating short-form content. A "blog post," is posted to your website's "blog" - a part of your website where you house all of those posts. For example, you are currently reading a blog post -- a piece of short-form content that has been posted on a blog.

It's also important to note that when you're doing blogging to promote your behavioral health or mental health practice, your blog posts need to be about a particular subject matter related to your your unique programs. We will collaborate with you to help develop blogs that are meaningful to your clients, and valuable enough for others to share.

Now on to question number two -- defining "online visibility." Online visibility is exactly what it sounds like -- being able to be found and seen on the internet. This could mean your behavioral health practice pops up in a lot in search engines, on social media, on other people's blogs as a guest writer, etc.

To make your website a valuable marketing asset, you need people to actually see it. Other than people just typing in your website's URL (which is pretty unlikely to happen for most businesses), there are a lot of ways people can see your website -- and one big way your website can be found is through search engines.

So, every time you publish a blog post and create a new web page, you create one more opportunity for your site to rank in search and appear for the queries people are entering into search engines. So, our aim will be that when someone asks Google something like, "the best mental health services in Florida," one of your blog posts will show up!

In short, blogging is a way to create opportunities to get your website found by the people that you want to find it, so you can generate new client enquiries and referrals for your programs.

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